MannKind

Corporate Identity, Web Design, Video, Environmental Branding

01. Overview

MannKind initially turned to Pivot for help in relaunching the product website for Afrezza®, an inhaled form of insulin. That success sparked a bigger ask: now, 20 years after MannKind began, help them reinvent their corporate brand from the ground up.

Work completed while employed at Pivot Design.

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02. Client

MannKind Corporation

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03. Team

Steve Graziano, Umair Khan, Helen Gregg, Adam Kois, Nick Waldinger

Logo System

Founded in 1991, MannKind Corporation is a biopharmaceutical company focusing on the discovery, development, and commercialization of therapeutic products for diseases.

So when rebuilding this brand from the ground up, the Pivot team went back to the very beginning. They started with founder Alfred Mann’s name, which inspired a tagline that conveyed the company’s purpose: empowering Life more humann. Then a modern wordmark was created and singular color scheme anchored around a custom Pantone® color, “MannKind Magenta.”